General
LinkedIn About examples
Your LinkedIn About section is often the first real writing sample a recruiter, client, or future teammate reads about you — and it's the one place on the platform where you're not fighting a rigid form format.
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From weak to strong.
The same accomplishment, written twice. The difference is almost always a strong verb, a real number and a stated result.
Results-driven, dynamic professional who loves to leverage synergy, thinks outside the box, and delivers world-class value to any team.
Every phrase here is a buzzword — there is no role, no accomplishment, and nothing a reader could act on or remember.
Led B2B growth marketing for three SaaS companies over 10 years. Rebuilt the lead-scoring model in Salesforce with a cross-functional pod spanning Sales and Marketing and lifted qualified pipeline 28% in Q3. Now building the same playbook for a 40-person revenue team at the next stage of growth.
A plain role statement, a specific proof point with numbers, and a clear direction — a recruiter or client can immediately picture what you do.
How to write it
A repeatable structure.
- 1 Who you are
State your role or lane plainly, without a string of adjectives.
- 2 What you do
Describe the kind of problems you solve, concretely.
- 3 Proof
Back it up with one real, specific accomplishment.
- 4 Direction
Point toward the kind of work you want to be found for next.
Tips
- Sound like a person, not a keyword list.
- Point toward the work you want more of.
- Cut every buzzword you'd be embarrassed to say out loud in a conversation.
What it is, and who writes it.
What it is
Your LinkedIn About section is often the first real writing sample a recruiter, client, or future teammate reads about you — and it's the one place on the platform where you're not fighting a rigid form format. A generic About section full of buzzwords ('results-driven, dynamic professional') blends into every other profile; a specific one, with a clear role, a real accomplishment, and a direction, is what actually makes someone want to reach out.
Who writes it
You write it, and it's worth revisiting every time your role or goals change — unlike a résumé, it's meant to read as an ongoing, current statement, not a point-in-time snapshot.
Common questions.
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Should I write it in first person?
Either works — first person tends to read warmer and more personal; dropping the pronoun ('Lead product at...') reads a bit more like a bio. Pick one and stay consistent.
How long should my About section be?
Long enough to cover who you are, what you do, and one piece of proof — usually three to six short sentences or a couple of tight paragraphs, not a full autobiography.
Do keywords matter for being found in search?
Some do — including your actual role titles and skills helps — but a profile that is only keywords with no substance reads as generic to actual humans, which matters just as much as search.
What is the single most common mistake in About sections?
Leading with adjectives instead of substance — 'passionate, results-driven professional' says nothing a recruiter can act on. Leading with what you actually did says everything.